Editorial: Special issue of the <i>Journal of Consumer Affairs</i> from the 2021 conference on transformative consumer research

The Association for Consumer Research was formed in 1969 and is now considered among the preeminent organizations theory empirical work on consumer behavior. At Association's 2005 annual international conference (organized by Rick Netemeyer three others), David Mick gave a presidential address calling stronger more sustained focus quality of life issues as pertaining to trends activities consumption worldwide, with mission directly positively assist consumers policy makers respect multiple dimensions well-being. result inauguration Transformative (TCR): | TCR (acrwebsite.org). Many steps have been taken since then, including 700-page monograph (Mick, Pechmann, Pettigrew, Ozanne, 2012, Personal Collective Well Being, Routledge); special issue welfare Journal (2008); 2015 curation which reviewed 10 years scholarship (see “Transformative Research” transformative research Oxford Academic (oup.com)). For detailed review foundations progress TCR, see Brennan Davis, Julie Ronald Paul Hill (2016, “The Movement,” Public Policy Marketing, 35(2), 159–169). One major highlights has its biennial conferences, over 1200 attendees date, comprising broad profile. Several these conferences organized dialogical emphasis that provides opportunity small groups researchers who share common commitments social ecological problems come together several days engage mutually-supportive, research-intensive conversation. In terms hosts, prior held at Dartmouth College, Villanova University (twice), Lille (France), Baylor University, Cornell Florida State and, most recently, McIntire School Commerce Virginia, we co-chaired hosted. Based journal ensued. These include & Marketing (spring 2011, spring 2021), Business (issue 66, 2013), Management (volume 30, 17–18, 2014), latest, forthcoming Affairs based 2021 conference. We must add high consistently generated from award-winning articles received prestigious Thomas C. Kinnear/Journal Award, honors made significant contribution understanding marketing public within given three-year period. Moreover, article Services Research: An Agenda Future,” 2013 issue, won Emerald Citations Excellence award 2016. topics themes this are varied, timely, across board. well-being, technology (e.g., smart phones), digital world commerce. Others contemplative concept practices mindfulness, can serve an antidote multi-tasking, fast-paced, stressful environments increasingly find themselves. A few particularly financial matters, such cashless culture, hardships, vulnerabilities, poverty. Finally, some center troublesome behaviors, extensive interpersonal comparisons facilitated through media, adolescents' use risky products vapes. grateful inspired involved origin 2005, addition Affairs. thank Editor-in-Chief JCA, Ron Hill, his sincere support well journal's talented editorial assistant, Jennifer Breitenbach, also appreciative numerous reviewers supplied constructive feedback authors their submissions. They listed below. diverse array keep stepping up lead, improve, broaden, celebrate TCR. Our hope growing community scholars will continue achieve highest standards while providing our challenged range valuable insights benefit well-being all creatures affected behaviors. Reviewers Submissions Special Issue JCA. Craig Andrews Alexandros Antoniou Courtney Azzari Sterling Bone Tonya Bradford Melissa Bublitz Scot Burton Crockett Akon Ekpo Daniel Fernandes Justine Ferrell Paula Fitzgerald Terri Friedline Alexei Gloukhoutsev Kelly Goldsmith Steve Gould Anne Hamby Avrid Hoffman Carol Kaufman-Scarborough Rob Kozinets Monika LaBarge Don Lehmann Marlys Mason Martin Mende Elizabeth Miller George Milne Nicole Montgomery Gia Nardini Caroline Roux Maura Scott Clifford Shultz Stephen Spiller Srinivas Sridharan Laurel Steinfield Chaterjee Swaran Beth Vallen Kristen Walker Marie Yeh